Political Targeting and Online Privacy [20.12.21]
New publication in “Media and Communication” on political targeting and online privacy in social media by Johanna Schäwel, Regine Frener and Sabine Trepte! The article is available online!
By means of targeting strategies, users can be addressed with tailored messages. In election campaigns, political targeting is used as a promising method to convince potential voters of specific content, a party, or a person. In a theoretical analysis, we looked at how social media users feel about their privacy in this context.
