Presenting Science in the Media: A Guidebook for the Scientific Community
Sabine Trepte, Steffen Burkhardt & Wiebke Weidner
Scientists and journalists need each other and yet live in different worlds. Working together is a challenge that can inspire. It also motivates people to rethink the role of science in society.
The volume "Wissenschaft in den Medien präsentieren [Presenting Science to the Media]" shows scientists how to connect with journalists and better communicate their research in interviews. A media coaching by scientists for scientists.
With their volume "Wissenschaft in den Medien präsentieren [Presenting Science to the Media]" the authors Prof. Sabine Trepte, Dr. Steffen Burkhardt and Wiebke Weidner are addressing academics from all disciplines who are looking for in-depth guidance on successful science communication. They provide tips for individual and long-term collaborations with the media and practical instructions for interviews with print media, TV, radio, or online media.
The authors present criteria for selecting suitable media and formats, and convey the basics of scientific forms of presentation and media impact. Practically, it is shown how contacts with journalists are established and expanded into purposeful interviews. In addition, the authors teach how language, voice and attitude can influence interview situations. The basics of science communication on the internet are considered, as well as ethical and legal aspects of communicating scientific research in mass media.
Throughout the book, science editors from German leading media companies (e.g., Financial Times Deutschland, Focus, Deutschlandradio, Geo Wissen) contribute their views and exemplify the reality of journalism. The goal of the book is to create science communication that really reflects scientific knowledge and its audience.
Book: 217 p.
Publisher: Campus; Edition: 1 (2008)
ISBN: 9783593387703
