New study that explains the privacy paradox recently published [01.10.14]
Are you concerned about your privacy, yet you keep on posting things on Facebook? If so you have experienced the so-called "privacy paradox" yourself. Tobias Dienlin and Sabine Trepte now analyzed the privacy paradox also scientifically in an empirical online study.
A large number of online users are concerned about their privacy. Still, a large number of online users engage actively on social network sites such as Facebook. How is it possible to explain this? Tobias Dienlin and Sabine Trepte asked 596 people in Germany, Austria and Switzerland to answer this question. It was shown that the behavior in fact is not really paradox per se: The privacy behavior can be predicted very well by privacy attitudes. Even more so, privacy attitudes can also be predicted by more general privacy concerns. Thus, online privacy behavior is not paradoxical, but can be predicted based on attitudes and concerns.
Dienlin, T., & Trepte, S. (2014). Is the privacy paradox a relic of the past? An in-depth analysis of privacy attitudes and privacy behaviors. European Journal of Social Psychology. doi:10.1002/ejsp.2049
Link: onlinelibrary.wiley.com/doi/10.1002/ejsp.2049/abstract
