Facebook Use in China, the US and Europe: How do people from different countries decide over their privacy? [13.02.17]
In their new article, Sabine Trepte, Leonard Reinecke, Nicole B. Ellison, Oliver Quiring, Mike Z. Yao und Marc Ziegele shed light on the influence of cultural factors on the privacy calculus.
The "privacy calculus" approach to studying online privacy implies that willingness to engage in disclosures on social network sites depends on evaluation risks and benefits thereof. Authors show that cultural factors influence the perception of privacy risks and social gratification tied to these acts of self-disclosure. Based on survey data from 1,550 participants from five countries (Germany, Netherlands, United Kingdom, United States, and China), they identify individualism, collectivism, and uncertainty avoidance to be significant cultural factors that need to be taken into account when researching the privacy calculus.
Further reading on the website of Social Media + Society.
